Purpose: This study investigates the determinants of repurchase intention in electric two-wheeler adoption, focusing on the sequential mediation of behavioural intention, use behavior, and user satisfaction, with moderating effects of infrastructure availability and brand trust. Design/Methodology/Approach: Primary data were collected from 396 Electric Vehicle two-wheeler users in Tiruchirappalli, covering leading brands such as TVS Motor Company, Bajaj Auto, Ather Energy, Ola Electric, and Hero MotoCorp. Structural Equation Modelling (SEM) was employed to test the proposed model. Findings: Results indicate that behavioural intention significantly influences use behavior, which in turn enhances user satisfaction, ultimately driving repurchase intention. Infrastructure availability and brand trust significantly moderate these relationships, strengthening user commitment toward EV adoption (Ajzen, 1991; Bhattacherjee, 2001). Practical Implications: Policymakers and EV manufacturers should enhance charging infrastructure and build strong brand trust to improve customer retention and repeat purchase behavior. Originality/Value: The study contributes by integrating sequential mediation and moderation in a single framework within the EV context, particularly in a tier-II Indian city. Paper Type: Research Paper
Krishnan et al. (Thu,) studied this question.