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April 5, 2026Journal of Public Health in the Deep South0 citations

Farmers Markets' Impact on Produce Buying Behaviors in University Faculty and Staff

Farmers Markets and Produce Purchasing Behaviors Among University Faculty and Staff

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Authors

KGKritika GuptaLLLaurel LambertJJJangwoo Jo

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Overview

Identifies produce purchasing profiles among university faculty and staff, suggesting ways to improve buying behaviors.

Key Points

  • The research aims to explore the relationship between produce purchasing criteria and frequency among university faculty and staff.
  • Administered a 29-item online survey to 175 faculty and staff at a southern US university.
  • Identified three distinct profiles of produce purchasing criteria using k-means clustering.
  • Conducted statistical analyses including ANOVA and chi-square tests.
  • Health/label conscious individuals prioritized freshness and locality, showing higher produce purchasing frequency.
  • Utilitarian consumers focused on cost and convenience, correlating with lower purchasing frequency.
  • Significant relationships found between produce purchasing profiles, purchasing frequency, and farmers market usage.
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Cite This Study

Gupta et al. (2026) studied this question.

synapsesocial.com/papers/69d1fe07a79560c99a0a4850https://doi.org/10.55533/2996-6833.1122
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Understanding Food Choices Among University Students: Dietary Identity, Decision-Making Motives, and Contextual Influences2026 · 4 citations
  2. 2A food-related lifestyle segmentation: understanding consumer interest in farmers markets in the US2026 · 1 citations
  3. 3Dining Patterns at Campus Food Venues: University Employees’ Perspectives2024
  4. 4Consumer perceptions of farmers market performance: A comparative analysis across states and age groups2026
  5. 5Why and how often urban people buy food at farmers’ markets: insights from Moldova2025 · 1 citations