What question did this study set out to answer?

To assess the interest in menthol flavour enhancers among menthol cigarette smokers and its implications for public health policies.

April 10, 2026

Menthol flavour enhancer use and willingness to buy under a menthol cigarette ban

Key Points

To assess the interest in menthol flavour enhancers among menthol cigarette smokers and its implications for public health policies.
Surveyed smokers of menthol cigarettes
Analyzed willingness to buy menthol enhancers
Evaluated potential impacts of menthol bans
High interest in menthol flavour enhancers was reported among smokers
Willingness to buy these enhancers may undermine menthol cigarette bans
Effective policies and support may enhance the impact of menthol bans

Abstract

Interest in menthol enhancers was high among people who smoke menthol cigarettes, which could undermine the intended public health benefits of menthol cigarette bans. Policies to address menthol flavour enhancers, combined with surveillance and cessation support, may be important to the success of menthol bans.

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Discussion

Authors

Mayank Sakhuja

Shayna Farris

M. Hall

Journals

Tobacco Control

Actions

Institutions

University of North Carolina at Chapel Hill

UNC Lineberger Comprehensive Cancer Center

University of North Carolina at Greensboro

References and Citations

Connected Papers

Building similarity graph...

Analyzing shared references across papers

Menthol flavour enhancer use and willingness to buy under a menthol cigarette ban

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

Cite this study