Unequal treatment perceptions and rural backlashes against carbon taxation

Abstract Why do we see such strong backlashes against carbon taxes in rural areas? In this article, we focus on the role of perceptions in rural communities that the government unfairly advantages the urban centres of political and economic power. We argue that when people living in rural areas perceive of unequal treatment by the state, they are less supportive of carbon taxes, because they believe that carbon taxes unfairly punish those that have already been disadvantaged by the state. We carry out a survey with a representative sample of around 3000 respondents from the United Kingdom to test our argument. We provide observational and experimental evidence showing that for those living in rural areas, increased perceptions of unequal treatment by the state reduce the perceived fairness of carbon taxes and substantially lower support for carbon taxation. Our results suggest that tackling deep-rooted resentments around unequal treatment in rural areas is crucial for building broad public support for carbon taxation.