A Thematic Analysis Exploring Bowel Cancer Screening Promotional Visuals in the United Kingdom and India

Key Points

• The aim is to explore how bowel cancer screening visuals can be designed to improve uptake through cultural relevance and emotional appeal.
• Conducted a thematic analysis of promotional materials related to bowel cancer screening.
• Examined visuals from both the United Kingdom and India.
• Identified key themes that affect the effectiveness of promotional materials.
• Recommended ways to balance informational content with emotional appeal in visuals.
• Identified cultural factors that must be considered for impactful messaging.

Abstract