Qualitative Study on Social Determinants and Cessation Factors of Betel Quid Chewing in Sri Lankan Sample

Abstract Background: Chewing betel quid is common masticatory habit among Southeast Asian and Pacific region population despite its harmful health consequences. The most deliberate individual level harmful effect is oral cancer. There are ample studies on the prevalence of this habit. Nevertheless, variations of this habit the different patterns, underlying determinants and the factors that affect cessation of this habit are not studied widely. Aims/Objectives: To study on social determinants and factors related to cessation of betel quid chewing. Methods: In-depth interview-based qualitative study on purposive sample would contribute to some extent to minimize the evidence gap. In-depth interviews were conducted among apparently healthy 20–45-year-olds individuals living in Kalutara district Sri Lanka. Results: This reveals that chewing habit pattern develop mainly on living and social environment. Poor knowledge on this habit is identified reason why people engage in these behaviors. Most of the betel quid chewers who want quit need support to quit these behaviors. Conclusion: Health education and persuasive communication program would benefit on betel quid chewers who are willing to quit the betel quid chewing habit/behaviors.