広告測定アプローチの比較：Facebookにおける大規模実地実験からの証拠

Gordonら（Fri,）はこの問題を研究した。

www.synapsesocial.com/papers/69d8ad046a6ff5a83cbed86b — DOI: https://doi.org/10.1287/mksc.2018.1135

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