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The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...
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Dodds et al. (Thu,) studied this question.
www.synapsesocial.com/papers/69d8f9da1ab91f1400bedeec — DOI: https://doi.org/10.2307/3172866
William B. Dodds
Kent B. Monroe
Dhruv Grewal
Journal of Marketing Research
University of Miami
Boston College
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