Wellness has grown into a multi-trillion-dollar industry encompassing a multitude of products and practices that affect health and wellbeing. Applying a commercial determinants of health lens to wellness is useful to examine its intersection with systems of capital production, corporate interests, and neoliberal norms of personal responsibility. The global digital revolution has fueled both the growth of the wellness industry and spread of health misinformation, posing regulatory, social, and political challenges. As wellness movements gain prominence in American and global policymaking, attention to these intersections is crucial to understanding consequences for health policy.
Karreman et al. (2026) studied this question.