The influence of personal information, product comparison and customisation information on enhancing trust and purchase intention among first-time and repeat viewers

Puntos clave

• The aim is to examine how personal information and product details influence trust and purchase intentions among first-time and repeat viewers.
• Qualitative analysis of viewer responses to product information
• Assessment of trust levels with varying degrees of personalisation
• Comparison between first-time and repeat viewers' preferences
• Increased personalisation boosts trust significantly for first-time viewers
• Product comparison enhances purchase intentions in both viewer groups
• Customization information is crucial for retaining repeat viewers' interest