The rapid rise of e-commerce platforms has created a need for complex pricing systems that react to market conditions in real-time to improve market share and customer satisfaction. In this paper, we present a new Edge-AI powered situational pricing optimization framework based on a Deep Reinforcement Learning (DRL) model, leveraging the low latency pricing decision-making capability of a distributed edge computing network. In our model, we use federated learning processes with multi-agent deep reinforcement learning to create hybrid pricing intelligence based on the ongoing analysis of patterns of customer behaviour, competitors and market volatility signals. Our framework offers a solution to the fundamental limitations of cloud-based traditional pricing systems (and understandings) in shipping complex processes to ultra-sophisticated AI pricing engines that function on lightweight AI models located at edge nodes in the network, improving latency from seconds to milliseconds. Our experimental validation based on real e-commerce data shows a 23.4% im-provement in revenue optimizations, 18.7% improvements in reduction for de-cision latency of price adjustments and a remarkable 31.2% increase in customer satisfaction metrics relative to the previous centralized mode (cloud-based). This system offers a decentralized framework that can scale globally to support multi-market e-commerce operations, while also improving data privacy and confidential processing in compliance with regulatory demands.
Building similarity graph...
Analyzing shared references across papers
Loading...
Anirudh et al. (Thu,) studied this question.
www.synapsesocial.com/papers/69dc88b93afacbeac03ea7f6 — DOI: https://doi.org/10.5281/zenodo.19511371
Mr. Akula Sri Naga Sai Veera Pawan Anirudh
Mrs. G Prameela
Building similarity graph...
Analyzing shared references across papers
Loading...