Examining the Influence of Social Media Advertising on Consumer Purchase Intentions and Electronic Product Procurement Management

Key Points

• To investigate how social media advertising impacts consumer intentions to purchase electronic products.
• Analyzed advertising strategies on social media platforms
• Evaluated consumer responses and purchase intentions
• Used surveys to collect data on consumer behavior
• Social media advertising significantly increases purchase intentions
• A direct correlation was found between ad exposure and product procurement decisions
• Consumers engage more with targeted ads compared to non-targeted ads

Abstract