Influencer marketing impact on Gen Z's Self-esteem and related factors

Key Points

• To explore the impact of influencer marketing on self-esteem and related factors among Generation Z.
• Qualitative analysis of social media trends
• Surveys assessing self-esteem levels
• Interviews with Gen Z individuals regarding influencer interactions
• Increased exposure to influencer content correlates with varying self-esteem levels
• Positive influencer engagement boosts self-esteem among some, while negative impacts were noted by others
• Brand perception significantly shifts based on influencer authenticity and relatability

Abstract