Exploring Business Models for Metaverse-Based Korean Language Education Industry: A Multi-Stakeholder Analysis Using the Synthetic Respondent Methodology

Key Points

• This research aims to design business models for effective and economically sustainable metaverse-based Korean language education.
• Generated 400 personas using the Synthetic Respondent methodology from four stakeholder groups: learners, educators, technology experts, and business professionals.
• Collected 1,200 structured responses to assess different business models.
• Conducted internal consistency analysis and cross-validation to ensure validity.
• Identified nine business models with varying degrees of effectiveness and sustainability.
• Found that the subscription-based model achieved the best balance in educational effectiveness, technical feasibility, and financial sustainability.
• Cultural experience-based models scored highest in educational effectiveness but had high technical complexity.

Abstract