A Study on the Development of M&SENSE Fragrance Brand Image Design Based on Olfactory Perception Theory

Key Points

• To analyze the impact of olfactory perception on brand image formation and propose design methods to translate olfactory stimuli into visual language.
• Conducted olfactory recognition experiments to gather consumer impressions related to scent.
• Analyzed and integrated data on color, shape, and emotional associations from scent perceptions.
• Developed a visual identity system for the M&SENSE brand, including logo, colors, and graphics.
• Olfactory perception-based visualization positively influenced emotional engagement and identity recognition of the brand.
• Demonstrated effectiveness in linking scent characteristics with emotional experiences through design practices.

Abstract