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April 19, 2026Social Sciences & Humanities OpenOpen Access

Organisational identity continuity versus uncertainty: a social identity analysis of merger at a university in Oman

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Authors

AMAmal Al MuqarshiSASharifa Said Al AdawiSBSara Mohammed Al Bahlani

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Overview

Case study explores merger impact on identity continuity in a university, suggesting it affects organisational identification.

Key Points

  • This research investigates how identity continuity influences organisational outcomes during a university merger.
  • Conducted a case study at a university in Oman
  • Analyzed staff perceptions of identity during the early merger stage
  • Examined effects of pre-merger identities on post-merger experience
  • Participants view the merger as an opportunity for university status enhancement
  • Responses indicate feelings of resistance and uncertainty among staff
  • One party perceives significant identity loss due to the merger

Cite This Study

Muqarshi et al. (2026) studied this question.

synapsesocial.com/papers/69e47282010ef96374d8e905https://doi.org/10.1016/j.ssaho.2026.102792
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