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April 20, 2026The International Journal of Management EducationOpen Access

Determinants of educational metaverse adoption intentions among business and management undergraduates: Motivations, individual differences, and barriers

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Authors

GLGuan-Yu LinSJShih-Jung JuanYCYi-Hua Chen

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Overview

Study examines motivations and barriers influencing educational metaverse adoption intentions in undergraduates, suggesting key factors for enhancement.

Key Points

  • The research aims to identify factors that affect undergraduate students' intentions to adopt the educational metaverse.
  • Utilized self-determination and transaction cost theories to frame the study.
  • Collected data from 97 business and management undergraduates in Taiwan.
  • Examined intrinsic and extrinsic motivations as well as individual differences and barriers.
  • Intrinsic and extrinsic motivations significantly influence adoption intentions.
  • Conscientiousness and perceived vulnerability to IT usage affect intrinsic motivation.
  • Personal innovativeness in IT positively impacts extrinsic motivation.
  • Asset specificity was found to have no influence on motivation.

Cite This Study

Lin et al. (2026) studied this question.

synapsesocial.com/papers/69e5c2d003c2939914028d5ehttps://doi.org/10.1016/j.ijme.2026.101422
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