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April 23, 2026NutrientsOpen Access

Relationship Between Knowledge, Attitudes, and Practices for the Consumption of Spirulina-Enriched Fruit and Vegetable Juices: Structural Equation Modelling and Consumers’ Preference Evaluation Approach

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Authors

MBMiona BelovićLPLato PezoGRGoran Radivojević

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Overview

This consumer survey evaluates preferences for Spirulina juices, uncovering factors influencing acceptance and consumption.

Key Points

  • The study aims to explore how knowledge, attitudes, and practices relate to consumer preferences for Spirulina-enriched juices.
  • Conducted a survey on attitudes towards algae consumption and Spirulina.
  • Applied a Knowledge-Attitude-Practice model and structural equation modelling to analyze relationships.
  • Performed a consumer preference test using a hedonic scale for different juice samples.
  • Limited direct impact of knowledge on social motivation observed.
  • Strong prediction of social motivation from personal behavior identified.
  • Sour cherry and Spirulina juices ranked higher in sensory acceptance compared to tomato variants.

Cite This Study

Belović et al. (2026) studied this question.

synapsesocial.com/papers/69e9ba6b85696592c86ec971https://doi.org/10.3390/nu18081309
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