What question did this study set out to answer?

The aim is to explore the role of CRM practices in enhancing customer experiences within the tourism sector.

April 23, 2026Open Access

Significance of Customer Relationship Management (CRM) Practices in the Tourism Sector with Reference to Go Adventures, Chennai

Puntos clave

The aim is to explore the role of CRM practices in enhancing customer experiences within the tourism sector.
Literature review of existing studies on CRM in tourism
Analysis of case studies related to customer engagement
Qualitative assessment of CRM practices' impact
CRM practices significantly improve customer satisfaction in tourism
Enhanced customer loyalty is noted as a key benefit
Positive correlation between CRM implementation and financial performance observed

Resumen

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