How to Embed Purpose at Every Level

Key Points

• This work aims to illustrate how organizations can integrate their core values into their business strategy through purposeful frameworks.
• Describes a framework inspired by S.C. Johnson and Ben & Jerry’s approaches to purpose statements.
• Highlights practical applications for leaders to implement transformational purpose within organizations.
• Leaders who adopt the framework can better align their business strategies with core values.
• The approach enhances organizational commitment to sustainability goals.

Abstract