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April 29, 2026Journal of strategy and management

Strategic orientation of non-profit organizations toward proposing value to beneficiaries

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Authors

CVCarliene do ValeEMEmerson Wagner MainardesGCGustavo Pereira da Costa

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Overview

Qualitative study reveals how non-profit organizations enhance beneficiaries' value through reputation and volunteering.

Key Points

  • The aim is to explore how non-profit organizations strategically provide value to their beneficiaries.
  • Exploratory qualitative study
  • Interviews with 20 managers and service beneficiaries
  • Focus on strategic orientation regarding value propositions
  • Non-profit organizations deliver value through perceived value and social benefits
  • Stakeholder relationships are key in value delivery
  • Adopting value-based strategies enhances reputation and image
  • Increased donations and volunteer participation observed

Cite This Study

Vale et al. (2026) studied this question.

synapsesocial.com/papers/69f154e0879cb923c4945235https://doi.org/10.1108/jsma-11-2025-0466
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