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April 30, 2026Open Access

Psychological Determinants Influencing Funeral Insurance Avoidance Among Indian Consumers

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Authors

NCNarendran T V S CSGShivaprasad G

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Overview

Quantitative research reveals psychological factors affect funeral insurance avoidance in India, indicating complex roots beyond finances.

Key Points

  • The research explores the psychological determinants of funeral insurance avoidance among Indian consumers.
  • Quantitative research design utilized
  • Primary data collected from 206 respondents
  • Structured Likert-scale questionnaire administered
  • Multiple Linear Regression applied to analyze data
  • Statistical significance of the regression model (F = 23.989, p < 0.001)
  • Variance explained by the model was 37.5% (R² = 0.375)
  • Death Anxiety identified as the best predictor of funeral insurance avoidance (β = 0.240, p < 0.001)
  • Support for all five hypotheses regarding psychological determinants

Cite This Study

C et al. (2026) studied this question.

synapsesocial.com/papers/69f2a4b78c0f03fd67763c80https://doi.org/10.5281/zenodo.19839276
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