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April 30, 2026INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTSOpen Access

Review of Literature on Innovation in Advertising in AI-Driven Marketing

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Authors

DBDr. Gopal Laxmansing Balloj

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Overview

Review discusses innovation in advertising utilizing AI-driven marketing strategies, suggesting new directions for research paper publication.

Key Points

  • To review literature on innovation practices in advertising within the context of AI-driven marketing.
  • A comprehensive literature review was conducted on AI-driven marketing strategies in advertising.
  • Analysis focused on innovations presented in peer-reviewed articles and their implications.
  • Identification of existing gaps and opportunities for future research paper publication.
  • Innovation in advertising significantly enhances engagement through personalized marketing strategies.
  • AI applications in advertising show a marked improvement in consumer response rates.
  • The review identifies several areas for further research, emphasizing the need for more robust frameworks.

Cite This Study

Dr. Gopal Laxmansing Balloj (2026) studied this question.

synapsesocial.com/papers/69f2a4f18c0f03fd67764212https://doi.org/10.56975/ijcrt.v14i4.302214
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