Sourcing strategy is a critical operational and strategic determinant of business performance in trading industries. This study examines the comparative impact of domestic and import sourcing strategies on business performance within the acrylic sheet trading industry in India. Using a case-based, applied research design grounded in internal business data from an established trading firm (Kavery Acrylic rather, a hybrid sourcing approach that combines cost advantages of import procurement with the operational stability of domestic procurement is most conducive to long-term business performance. The study contributes practically relevant insights for small and medium trading enterprises navigating sourcing decisions in price-sensitive, competitive markets.
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Naresh D. Choudhary
Jain University
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Naresh D. Choudhary (Fri,) studied this question.
www.synapsesocial.com/papers/69f6e60f8071d4f1bdfc6a78 — DOI: https://doi.org/10.5281/zenodo.19955416