ABSTRACT The growing demand for CSR information has made CSR reporting an important component of corporate disclosure. This study investigates two prevalent features of CSR reports. Using experimental methodology, we examine whether CEO image presentation, specifically casual versus formal attire, interacts with a firm’s CSR strategy frame (global versus community) to influence investors’ information processing and investment intentions. We find that portraying a CEO in casual attire alongside a globally focused CSR strategy increases investors’ CSR information weighting, which in turn enhances their willingness to invest. We also discuss potential mechanisms that underlie this relationship. Overall, this study demonstrates that CEO image presentation is a consequential visual cue in CSR disclosures, shaping investor perceptions, information weighting, and investment decisions, and provides practical implications for firms and market participants.
Ma et al. (Wed,) studied this question.