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May 7, 2026International Transactions in Operational ResearchOpen Access

Challenges to artificial intelligence‐enabled digital technology adoption in farms: a multi‐method approach

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Authors

GZGuoqing ZhaoSLShaofeng LiuXCXiaoning Chen

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Overview

Challenges limit artificial intelligence technology adoption in agriculture, highlighting gaps in knowledge and skills.

Key Points

  • This research examines the challenges obstructing the adoption of artificial intelligence technologies in agriculture.
  • Utilized the technology-organization-environment (TOE) framework
  • Conducted semi-structured interviews
  • Employed thematic analysis
  • Applied total interpretive structural modeling
  • Identified 13 underexplored challenges to technology adoption
  • Developed a hierarchical framework showing interrelationships of challenges
  • Introduced the P-TOE model to include people's knowledge and skills

Cite This Study

Zhao et al. (2026) studied this question.

synapsesocial.com/papers/69fbe2f2164b5133a91a2512https://doi.org/10.1111/itor.70206
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