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May 7, 2026California Management Review0 citations

Bringing Back Intuition into Scenario Planning

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AMAshley MetzESEugene Sadler-Smith

Key Points

  • The main objective is to clarify and operationalize intuition within scenario planning using insights from psychology and management.
  • Integrates psychology and management intuition research with intuitive logics literature.
  • Identifies and explores seven key themes relevant to intuitive logics and intuition.
  • Provides practical recommendations to enrich scenario planning.
  • Highlights the underdefined nature of intuition in current scenario practices.
  • Finds that integrating psychological insights enhances the intuitive logics method.
  • Suggests that better scenarios can be constructed by leveraging managers' experiential knowledge.

Abstract

Intuitive logics is a prominent scenario planning method of strategic foresight that organizations use to plan in the context of uncertain future operating environments. Designed to counter linear forecasting approaches, intuitive logics is a method for envisioning and embracing multiple futures. Rooted in the works of Herman Kahn and Pierre Wack in military and corporate contexts, intuitive logics values gut feeling and tacit knowledge to foster creativity and challenge conventional thinking. Despite the name, and the importance of intuition in intuitive logics intuition remains poorly defined and operationalized in scenario practice. This article addresses this by integrating insights from psychology and management intuition research with the intuitive logics literature. Seven key themes, found in both disciplinary settings, offer practical recommendations to advance the use of intuition in the intuitive logics method thereby enriching strategic dialogue and enhancing organizational adaptability in uncertain contexts. In practical terms, bringing intuition research into scenario planning could lead to the development of scenarios that better capture and make actionable the experiences and tacit knowledge of managers as they work to navigate their organizations toward unknown futures.

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Cite This Study

Metz et al. (2026) studied this question.

synapsesocial.com/papers/69fbe2f2164b5133a91a2519https://doi.org/10.1177/00081256251414973
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