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May 7, 2026Scientific ReportsOpen Access

Evaluating designers’ acceptance of AI generated content using TAM and TRI frameworks

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Authors

SWShao-Feng WangLKLiu Ke-yiYLYang Liu

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Overview

This investigation shows how perceived ease of use and technology readiness affect designers' acceptance of AI content, suggesting areas for improvement.

Key Points

  • The research aims to understand designers' acceptance of AI generated content and the factors influencing their intentions to use it.
  • Utilizes Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) frameworks
  • Analyzes factors affecting designers' usage intentions regarding AI generated content (AIGC)
  • Examines the role of perceived ease of use and technology readiness
  • Perceived ease of use and technology readiness are key factors in designers' adoption of AIGC
  • Perceived usefulness had no significant impact on usage intentions
  • Designers' traits like optimism and insecurity influence their acceptance of AIGC through perceived ease of use

Cite This Study

Wang et al. (2026) studied this question.

synapsesocial.com/papers/69fbe382164b5133a91a2c79https://doi.org/10.1038/s41598-026-51244-0
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