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May 7, 2026International Journal of Educational Management

Enhancing strategic communication for sustainable growth in private higher education: a multi-level analysis of talent, human values, external engagement and cultural diversity in Malaysia

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Authors

JJJoana JayaYZYasser Al ZaimAVAsokan Vasudevan

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Overview

Quantitative analysis shows strategic communication influenced by cultural diversity and human values in Malaysia's private higher education institutions, suggesting implications for quality education

Key Points

  • This research aims to explore how talent, human values, external engagement, and cultural diversity affect strategic communication in private higher education institutions in Malaysia.
  • Quantitative hypothesis-testing design utilized
  • Data collected from 214 employees in private higher education institutions
  • Partial least-squares structural equation modelling (PLS-SEM) applied for analysis
  • All four elements (talent, human values, external engagement, cultural diversity) strongly influence strategic communication
  • Human values exhibit a moderate effect size
  • Work engagement moderates the relationship between human values and strategic communication

Cite This Study

Jaya et al. (2026) studied this question.

synapsesocial.com/papers/69fbef68164b5133a91a3367https://doi.org/10.1108/ijem-08-2025-0645
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