Comparative and contrasting analysis of the concepts of "Ordnung" / "Order" in network discourse

The subject of this research is the concepts of "Ordnung" and "порядок" as key mental units represented in German and Russian online discourse. Special attention is paid to their linguistic formulation, cognitive structure, and functioning in internet communication as a space that reflects current value and cultural orientations. The study aims to describe the semantic content of these concepts, as well as to identify the linguocultural specifics of their verbalization in virtual space. The analysis is conducted within the framework of a cognitive-discursive approach that views the concept as a result of the interaction of language, thought, and sociocultural context. Online discourse is understood as a combination of communicative practices implemented in the internet environment, including blogs, forums, comments, and other forms of online interaction. Within the scope of this subject, the research includes the construction of the nominative fields of the concepts, the analysis of the linguistic means of their representation, and the description of their cognitive structure within the corresponding linguocultures. The research methodology is based on semantic-cognitive analysis, including the construction of the nominative field of concepts, the description of the semantics of linguistic units, the identification of cognitive features, and their interpretation considering cultural specifics. The approach relies on the ideas of the interconnection of language, thought, and linguoculture. The scientific novelty of the research lies in the comprehensive semantic-cognitive analysis of the concepts "Ordnung" and "порядок" in online discourse, carried out in a comparative perspective. For the first time, these concepts are considered within the framework of internet communication as a special discursive space where active processes of representation of values, norms, and cultural attitudes take place. The methodological basis of the research allowed the identification of nominative fields, cognitive features, and semantic characteristics typical for each concept in the context of the modern digital environment. A difference in the level of derivational activity, emotional coloration, and degree of normativity of the concepts in the two linguocultures was also recorded. As a result of the study, it was established that the concept "Ordnung" in German online discourse is characterized by high structural complexity, value and normative richness, whereas "порядок" in Russian online discourse predominantly reflects pragmatic orientation related to everyday organization. The results obtained expand the understanding of the functioning of concepts in the context of internet communication and can be used in intercultural, linguistic, and translation studies, as well as in language teaching practices.