Strategic Management of Corporate Sustainability: The Role of Gender Differences

Corporate Social Responsibility (CSR) has evolved from an ethical obligation in-to a strategic advantage, encouraging companies to integrate sustainability into their operations. However, the success of these strategies depends on how well businesses understand consumer preferences. This study examines the relation-ship between gender and sustainable consumption, highlighting differences in at-titudes and behaviors. Using a cross-sectional survey of 65 participants, the re-search analyzes purchasing habits, awareness, and perspectives on future sus-tainability trends. The findings reveal significant gender differences: women are more proactive in purchasing sustainable products, more attentive to sustainabil-ity certifications, and more supportive of policies promoting sustainability, even at higher costs. These results are consistent with existing literature, which attrib-utes women’s stronger engagement to higher ecological awareness and a more holistic understanding of environmental issues. The study offers important im-plications for corporate strategy, suggesting that businesses should tailor sus-tainability initiatives to female consumers by enhancing transparency, ensuring credible certifications, and clearly communicating sustainability efforts. Overall, the research contributes to understanding gender dynamics in sustainability and provides practical insights for companies and policymakers.