Based on dual perspectives of management and ethics: exploring challenges and governance approaches for new media applications in psychiatric specialty hospitals

The further promotion and application of new media technologies present new opportunities for psychiatric specialty hospitals in areas such as health education, doctor-patient communication, service extension, and brand building. However, due to the unique characteristics and sensitivity of the mental health field, the challenges faced by new media applications in this domain far exceed those encountered in general hospitals. Based on dual perspectives of management and ethics, this paper explores several core challenges in the new media practices of psychiatric hospitals, including: privacy risks and lack of ethical oversight, power shifts and responsibility ambiguity, difficulties in the effective dissemination of health information, and sustainability issues in operation under resource constraints. To address these challenges, this study proposes measures including: constructing a “privacy protection technology + layered informed consent management” mechanism, standardizing the boundaries of online consultation services, establishing an AI-assisted “hierarchical knowledge base” system for dissemination, and improving a “full-cycle ethical risk control system.” The focus lies in clarifying the essential nature of the problems faced by psychiatric hospitals. This paper emphasizes that, under the premise of adhering to ethical bottom lines, constructing a dedicated management system tailored to the mental health field is the essential path to achieving high-quality hospital development empowered by new media and effectively safeguarding patient rights and interests.