(Capital-Pulse Behavioral Model) A conceptual model for tracking the pulse of local capital to predict purchasing behavior across categories. The central idea: Instead of categorizing individuals into fixed segments, we track the movement of capital as a dynamic phenomenon—much like advertising algorithms track sales. Each individual is a unit of financial activity that pulsates to its own rhythm, and the local community is the medium in which these patterns unfold.
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Ahmed G. Elsayed (Thu,) studied this question.
www.synapsesocial.com/papers/69fd7eb0bfa21ec5bbf06ece — DOI: https://doi.org/10.17605/osf.io/9ukxe
Ahmed G. Elsayed
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