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May 9, 2026Korean Journal of Journalism & Communication Studies

The Impact of Habitual Short-Form Video Use During Working Hours on Job Engagement among Office Workers : Perceived Importance of Short-Form Functions, Decreased Concentration, and Perceived Stress

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Authors

YLYounjong LeeYLYejoon LeeYJYeoryeong Jeong

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Overview

Randomized trial examines job engagement effects of short-form video use in office workers, suggesting mixed outcomes based on usage patterns.

Key Points

  • This research aims to investigate how habitual short-form video use during work hours impacts job engagement among office workers.
  • Analyzed the relationship between short-form video features and job engagement using the stimulus-organism-response model.
  • Surveyed 302 office workers with experience using short-form videos during working hours.
  • Utilized structural equation modeling for data analysis.
  • Recommendation algorithms and infinite scrolling positively influenced habitual use (p<0.05).
  • Habitual use negatively affected job engagement but positively influenced attentiveness (p<0.05).
  • Attention reduction resulted in an unexpected positive effect on job engagement, indicating complex relationships.

Cite This Study

Lee et al. (2026) studied this question.

synapsesocial.com/papers/69fecf71b9154b0b82876675https://doi.org/10.20879/kjjcs.2026.70.2.008
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