This study aims to clarify local businesses’ attitudes toward participating in park management, along with the conditions that increase their willingness to get involved, by focusing on financial contribution and involvement in regional cities. To do this, a questionnaire survey was conducted among local businesses in Muroran City. The collected data was then analyzed using methods such as factor and correlation analysis. Additionally, interviews were conducted with companies in Muroran that have made financial contributions through naming rights. The main findings are as follows: 1）About 70% of local businesses are interested in "involvement in park management with a focus on financial contribution and involvement." 2)The analysis revealed three distinct approaches for local businesses’ "involvement in park management with a focus on financial contribution and involvement." These are: "Direction 1: business development through community problem-solving and partial park operation," "Direction 2: proactive and permanent business development through park operation," and "Direction 3: volunteer-based business development through park maintenance." 3)Companies with the mindset of "Direction 1" view the park environment as a key condition for participation and expect benefits not only for community problem-solving but also for their own company. 4）For companies with the mindsets of "Direction 2" and "Direction 3," the conditions for participation and expected benefits vary depending on each company.
ANDO et al. (Thu,) studied this question.