Artificial Intelligence (AI) has emerged as a powerful tool in modern marketing, enabling organizations to understand consumer behavior, personalize offerings, and improve decision-making efficiency. The integration of AI technologies such as machine learning, big data analytics, and chatbots has transformed traditional marketing practices into data-driven and customer-centric approaches. This study aims to examine emerging trends in AI applications in marketing and identify research opportunities by analyzing consumer perceptions and responses toward AI-enabled marketing practices in Tiruppur. Using primary data collected from 120 respondents, the study evaluates awareness, influence, and effectiveness of AI in marketing decisions. Percentage analysis is used to interpret the data. The findings reveal growing acceptance of AI-driven marketing tools and highlight significant opportunities for future research in consumer trust, personalization, and ethical AI marketing.
K. Saranya (2026) studied this question.