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This research focuses on how different mobile commerce attributes affect consumer trust and how this trust impacts purchase intentions.

May 10, 2026Open Access

Impact of Mobile Commerce on Consumer Trust: An Empirical Study

Puntos clave

This research focuses on how different mobile commerce attributes affect consumer trust and how this trust impacts purchase intentions.
Data collected from mobile commerce users using a structured questionnaire.
Statistical analyses including reliability analysis, correlation, regression, and mediation analysis were performed.
Security, privacy, perceived ease of use, and service quality significantly influence consumer trust.
Consumer trust positively affects purchase intention.
The study confirms that consumer trust mediates the relationship between mobile commerce attributes and purchase intention.

Resumen

This empirical study investigates the impact of mobile commerce attributes on consumer trust and examines how trust influences purchase intention. Data were collected from mobile commerce users using a structured questionnaire. Statistical tools such as reliability analysis, correlation, regression, and mediation analysis were applied. The results indicate that security, privacy, perceived ease of use, and service quality significantly influence consumer trust, which in turn positively affects purchase intention. The study confirms the mediating role of consumer trust in mobile commerce adoption.

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