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May 12, 20260 citationsOpen Access

Impact Of Digital Marketing On Customer Buying Behaviour: A Study With Case-Based Evidence

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ABAyisha Banu

Key Points

  • The aim is to examine the impact of digital marketing strategies on consumer buying behaviour through case studies.
  • Analyzed secondary data from major platforms like Amazon, Instagram, and Flipkart.
  • Utilized case studies to support findings about digital marketing influence.
  • Investigated factors such as advertising, social media engagement, and online reviews.
  • Found that substantiated advertising and social media engagement shape buying opinions positively.
  • Identified that online reviews and promotional discounts significantly influence purchase decisions.
  • Concluded that digital marketing has a strong, positive impact on consumer buying behaviour.

Abstract

Digital marketing has significantly converted consumer buying behaviour by impacting mindfulness, perception, and decision- making processes. This study uses secondary data to examine how digital marketing strategies impact consumer behaviour supported by case studies of major platforms similar as Amazon, Instagram, and Flipkart. The findings reveal that substantiated advertising, social media engagement, online reviews, and promotional discounts play a pivotal part in shaping copping opinions. The study concludes that digital marketing has a strong and positive impact on consumer buying behaviour.

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Cite This Study

Ayisha Banu (2026) studied this question.

synapsesocial.com/papers/6a02c394ce8c8c81e9640f2dhttps://doi.org/10.5281/zenodo.20109284
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