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May 13, 2026Journal of Intellectual Property Law & Practice0 citations

Can the law learn to smell change? Olfactory trade marks and the CGPDTM’s first encounter with scent marks in India

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AGAnuttama GhoseSAS M Aamir Ali

Key Points

  • This research addresses the legal challenges surrounding the registration of scent trade marks in India.
  • Analysis of the acceptance of a trade mark application by CGPDTM.
  • Examination of the olfactory trade mark for the fragrance of roses.
  • Identification of conceptual and procedural discrepancies in trademark law.
  • First acceptance of a scent trade mark in India by CGPDTM.
  • Highlights unresolved issues with olfactory marks in the legal framework.
  • Showcases the complexities of trademark registration for non-traditional marks.

Abstract

Abstract The Controller General of Patents, Designs and Trade Marks’ recent acceptance of a trade mark consisting of the ‘floral fragrance/smell reminiscent of roses as applied to tyres’ filed by Sumitomo Rubber Industries Ltd. (Application No. 5860303) marks India’s first attempt to register a scent trade mark and highlights the unresolved conceptual and procedural discrepancies surrounding olfactory marks in India.

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Cite This Study

Ghose et al. (2026) studied this question.

synapsesocial.com/papers/6a03cbbe1c527af8f1ecf790https://doi.org/10.1093/jiplp/jpag052
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