"Impact on Social Media Marketing"

India’s e-commerce sector is currently estimated to be worth around 25 billion. It isexpected to grow 200 billion over the next 10 years. E-commerce websites like Flipkart andAmazon have made life so easy for the consumers, as with the help of one click a person canpurchase whatever he wants to buy on discount from home, office or anywhere you just nameit without even going to the actual store and get the product delivered at his/her doorstep. India’s ecommerce sector is currently estimated to be worth around 25 billion. It is expectedto grow 200 billion over the next 10 years. E- commerce websites like Flipkart and Amazonhave made life so easy for the consumers, as with the help of one click a person can purchasewhatever he wants to buy on discount from home, office or anywhere Online shopping hasbecome a popular way of shopping for consumers. This new innovation for shopping not onlybrings a great number and variety of merchandise to potential consumers, but also offers anumerous business activities and huge market. Social media is no longer known only as amedia that facilitates its users to present themselves on the internet but also as media to sellsome products to consumers known as an online shop. Because of the numerous advantagesand benefits, more people say that they prefer online shopping over conventional shoppingthese days (Singh & Kashyap, 2007). Online shopping or marketing via internet is the use oftechnology (computer) for better marketing production. Online shop on Instagram nowdevelops its function along the updated and the increase of people’s needs. Companies thatsell stuffs such as clothes, makeup, shoes, have learned to use the recent technologies likeInstagram in order to be able to reach the potential buyer since almost everyone uses socialmedia these days. Over these past years E-commerce has developed very fast because ofmany advantages related to buying on internet because of easier transaction and lower cost ascompared to other types of shopping. Through online shopping everyone can buy faster, havemore alternatives and can order various product or services with lower price.