The impact of privacy risk perception on initial trust in autonomous vehicle: Differential responses of professionals and non-professionals

Key Points

• This research aims to investigate how professional background influences initial trust in autonomous vehicles and the role of privacy risk perception in this dynamic.
• Conducted three studies comparing trust levels in professionals and non-professionals regarding autonomous vehicles.
• Manipulated privacy risk levels to evaluate differential responses in initial trust between professionals and non-professionals.
• Analyzed the interaction between professional background and privacy risk perception on initial trust.
• Non-professionals showed excessive trust that was significantly affected by privacy risk perception.
• Increasing privacy risk levels heightened non-professionals' risk perception and reduced their initial trust, while professionals' trust remained stable.
• In low-risk scenarios, non-professionals' trust did not significantly change despite increased risk perception, while high-risk scenarios led to a notable decline in their initial trust.