The aim is to explore how family businesses can manage both short-term survival and long-term legacy during crises.
Analysis of family business strategies during crises
Evaluation of relationships and networks used by firms
Case examples of resilient family firms
Resilient family firms successfully balance immediate survival tactics and long-term planning.
Utilizing past lessons and trusting relationships contributes to better crisis management.
Effective networks play a crucial role in navigating challenges.
Abstract
In a crisis, family firms cannot afford to focus only on immediate survival or future legacy. The most resilient ones do both, drawing on past lessons, trusted relationships, and long-standing networks.