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May 17, 2026American Journal of Health Promotion0 citations

Smoking Cessation Intention Among Indonesian Smokers: The Role of Health Knowledge and Anti-smoking Advertising

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WRWinda Putri Diah RestyaYLYu‐Chi LiaoMSMein-Woei Suen

Key Points

  • To examine how smoking-related health knowledge and anti-smoking advertising exposure impact the intention to quit smoking among Indonesian smokers.
  • Quantitative cross-sectional design using secondary data from the 2021 Global Adult Tobacco Survey (GATS) Indonesia.
  • Sample included 2874 adult smokers aged 15 years and above.
  • Complex sample logistic regression was used to identify predictors of cessation intention, adjusted for sociodemographic factors.
  • 42.7% of smokers expressed an intention to quit smoking.
  • Knowledge of smoking-related diseases, especially lung cancer, significantly predicted quit intention (p<0.05).
  • Exposure to anti-smoking messages via the internet was a significant predictor of cessation intention, while traditional media showed weaker associations.

Abstract

Purpose To examine the association between knowledge of smoking-related diseases, exposure to anti-smoking advertising, sociodemographic factors with smoking cessation intention among current smokers. Design A quantitative cross-sectional design using secondary data from the 2021 Global Adult Tobacco Survey (GATS) Indonesia. Setting A nationally representative dataset covering Indonesian adults. Sample A total of 2874 adult current smokers aged 15 years and above. Measures Key variables included respondents’ knowledge of smoking-related diseases (lung cancer, heart attack, and stroke) and exposure to anti-smoking messages through five media channels: television, radio, newspapers, billboards, and the internet. Analysis Complex sample logistic regression to identify predictors of cessation intention while adjusting for sociodemographic factors. Results 42.7% of smokers expressed an intention to quit. Knowledge of smoking-related diseases—particularly lung cancer—and exposure to anti-smoking messages via the internet were significant predictors of quit intention. Traditional media exposure and general health knowledge showed comparatively weaker associations. Conclusion These findings suggest that targeted tobacco control interventions should strengthen disease-specific health education and prioritize digital media strategies to enhance smoking cessation intention across diverse population groups.

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Cite This Study

Restya et al. (2026) studied this question.

synapsesocial.com/papers/6a095af37880e6d24efe0b9bhttps://doi.org/10.1177/08901171261452044
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