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The process of advertising influence is modeled in terms of an array of cognitive responses to the message, and a methodology for directly measuring these mediators is introduced. Research indicate...
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Peter L. Wright (Thu,) studied this question.
www.synapsesocial.com/papers/6a09e2db0e219f8cdd3453b0 — DOI: https://doi.org/10.2307/3149409
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:
Peter L. Wright
Journal of Marketing Research
University of Illinois System
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