Key points are not available for this paper at this time.
Bobby J. Calder, Focus Groups and the Nature of Qualitative Marketing Research, Journal of Marketing Research, Vol. 14, No. 3, Special Issue: Recent Developments in Survey Research (Aug., 1977), pp. 353-364
Building similarity graph...
Analyzing shared references across papers
Loading...
Bobby J. Calder (Mon,) studied this question.
www.synapsesocial.com/papers/6a0a160ca9b588564434bf16 — DOI: https://doi.org/10.2307/3150774
Bobby J. Calder
Journal of Marketing Research
Northwestern University
Building similarity graph...
Analyzing shared references across papers
Loading...