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May 20, 2026Proceedings of the National Academy of Sciences0 citations

Systemic electioneering from the evangelical pulpit: Evidence from a computational analysis

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MJMarc S. JacobYLYphtach LelkesSWSamuel Wolken

Key Points

  • This analysis aims to quantify political speech in evangelical sermons and assess its potential impact on democratic governance.
  • Analyzed 88,546 sermons from predominantly evangelical churches spanning various election cycles and a control period.
  • Examined direct political advocacy and endorsements, focusing on geographic trends in relation to county partisan composition.
  • Used a computational approach to assess sermon content for electoral involvement.
  • 14.7% of churches engaged in political advocacy during the three months surrounding the 2024 election.
  • Political mobilization peaked at 3.5% on the Sunday before Election Day.
  • Advocacy rates were similar in swing and safe states, indicating a lack of strategic targeting.

Abstract

Religious institutions’ engagement in prohibited electoral advocacy is a growing concern for democratic governance. In the United States, such mobilization has been especially visible within the evangelical movement. We examine this phenomenon using a corpus of 88,546 sermons from predominantly evangelical churches, transcribed from 63,683 h of Sunday services spanning the 2020, 2022, and 2024 election cycles and a nonelection control period. Analysis of this corpus reveals that direct political advocacy and endorsements are widespread: 14.7% of churches engaged in this speech during the three months surrounding the 2024 election. This behavior follows a clear electoral rhythm, peaking on the Sunday before Election Day, when 3.5% of churches mobilized. Geographic analysis indicates that advocacy correlates with county partisan composition but lacks strategic targeting; rates in swing states are indistinguishable from those in safe states. Our results provide large-scale quantification of political speech from American pulpits that constitutes prohibited electioneering under current Internal Revenue Service (IRS) guidelines, revealing a pattern of base mobilization driven by local partisan context rather than national electoral strategy.

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Cite This Study

Jacob et al. (2026) studied this question.

synapsesocial.com/papers/6a0d50f3f03e14405aa9d0f1https://doi.org/10.1073/pnas.2603911123
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