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May 20, 2026Open Access

A Systematic Literature Review: The Impact of Finfluencers on Retail Investors and Risk Perception

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Authors

VBVineet Kumar BadalDSDeepak Sehgal

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Overview

Systematic literature review investigates finfluencers' influence on retail investors' risk perception, suggesting a significant research gap.

Key Points

  • This review aims to explore how finfluencers affect retail investors' risk perception through short-form content.
  • Systematic Literature Review extracted data from Scopus (306 publications) and Google Scholar (35 publications).
  • Utilized bibliometric analysis using R-studio and the Biblioshiny web interface.
  • Thematic mapping and core paper extraction employed PRISMA framework.
  • Identified a significant gap in understanding the psychological effects of finfluencers on risk perception.
  • Generated a conceptual structure based on the extracted literature and thematic mapping.
  • Mapped authors' performance and contributions on a global scale.

Cite This Study

Badal et al. (2026) studied this question.

synapsesocial.com/papers/6a0d5100f03e14405aa9d4cahttps://doi.org/10.5281/zenodo.20265200
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