Abstract Japan’s rapid internationalization amid a falling birthrate and weak yen has reshaped English use and, in turn, the sociolinguistic landscape of English education. Over the past two decades, English-medium private preschools have expanded dramatically and international schools have surged. At the same time, free online resources have made early English education widely accessible, contributing to the rise of Ouchi Eigo . These shifts have drawn more parents than ever into early English education while broadening perceived choice and intensifying parental responsibility under accelerating educational marketization and broader neoliberal trends. To examine parental motivations, we conducted in-depth interviews with ten families and analyzed the data qualitatively. The analysis identifies shared dispositions organized into three categories that orient parents toward early English education. Grounded in learning histories and socio-economic outlooks, parents engage in what we term retrospective investment to secure better futures for their children.
Sumi et al. (2026) studied this question.