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May 27, 2026Open Access

تبیین نقش جهتگیری کارآفرینانه سبز دانشگاه در شکلگیری خلاقیت سبز دانشجویان کارآفرینی

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سلسمیه براری پائین لموکیمطمجتبی طبریمممهرداد متانی

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Overview

Descriptive-survey study shows green entrepreneurial orientation fosters green creativity in students, indicating sustainability significance.

Key Points

  • This research aims to clarify how green entrepreneurial orientation at universities influences students' green creativity.
  • Descriptive-survey research design
  • Data analyzed using partial least squares technique
  • Sample size of 125 students from University of Tehran's entrepreneurship department in 2018.
  • Green entrepreneurial orientation significantly influences students' green self-efficacy, green attitude, and environmental interest.
  • Green self-efficacy, green attitude, and environmental interest positively affect students' green creativity.
  • The impact of green entrepreneurial orientation is moderated by green communications.

Cite This Study

لموکی et al. (2023) studied this question.

synapsesocial.com/papers/6a16891d0c924ddd1bd57eaehttps://doi.org/10.22059/jed.2022.335889.653878
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