Sustainability‐Oriented Purpose: To Be or to Seem? Evaluating How Sustainability‐Oriented Purpose Statements Affect Environmental, Social, and Economic Performance
Randomized trial evaluates how sustainability-oriented purpose affects performance in European manufacturing firms, suggesting positive associations with outcomes.
Key Points
The aim is to understand the link between sustainability-oriented purpose statements and measurable environmental, social, and economic performance outcomes.
Analyzed 333 European manufacturing firms' corporate purpose statements.
Applied structured content analysis alongside weighted least squares regression.
Examined associations between sustainability-oriented purpose and firm performance metrics.
Positive associations found between sustainability-oriented purpose and environmental performance.
Sustainability-oriented purpose is linked to improved social performance metrics.
Economic performance showed significant enhancement related to sustainability themes in purpose statements.